Rodmaking Rose

http://www.drakemag.com/back-issues/2016/fall/1890-fly-fishing-rods-made-by-sarabella-for-women.html

The beauty of SaraBella goes beyond pretty colors

BEFORE APRIL ARCHER cofounded Denver-based SaraBella Fishing—makers of women-specific fly rods—she’d already noticed an influx of female flyfishers to the sport. But as an angler herself, fishing since she was a toddler and flyfishing for the past 16 years, she also recognized that there was a distinct lack of women-specific gear.

“I started to pay more attention to what was available for women, and became frustrated at what was and wasn’t out there,” says Archer. “Some companies have a women’s line, but it’s a sliver of their market, not their main focus.”

READ the full article (pdf)

The Drake Magazine – 2016 Fall Issue