April Archer serves as the CEO, founder, and majority owner of SaraBella Fishing. She is deeply devoted to creating excellent products, offering a wonderful customer experience, and making a positive impact. As a Colorado kid, April grew up fishing and adventuring outdoors with her family and friends. Professionally, April has owned a photography business, led the wellness living-learning community at the University of Denver, and worked as an international tax staff member at Deloitte. While at Deloitte, she earned a Master of Arts in international studies at DU, with a focus on economics and human rights. April’s love of water resonates in her efforts to educate, connect, and inspire fly anglers around the world. She has served on several boards of directors and actively engages in the fly fishing community through education and outreach. With a passion for excellence, innovation, and inclusion, April believes that through fly fishing and the healing powers of water, together, we can make the world a better place.