Making our Splash
After many years of fishing with men’s gear in a “sportmen’s” world, April began to notice a problem – not just with the lack of products made for women but also for lack of respect given to women for their skills, passion and love of the sport. She turned frustration into opportunity when she began to see that with smart beautiful products and a better overall experience, we can change the way women fish.
Sara and Bella are the names of our beloved dogs. They fish, they run, they play, they point, they love. We have said to our dogs, Sara & Bella, “get in the car”, Sara & Bella, “stay” and Sara & Bella “leave it”. When saying their names quickly, it sounds more like SaraBella….which reminded April of the cerebellum of the brain. When we started to think about the cognitive, sensory, pleasure, and motor aspects of fishing, we began to appreciate the relevance of the cerebellum.
With SaraBella, we create smart-beautiful fishing.
Chief Executive Officer
Chief Operations Officer
Chief Technical & Production Officer
Rod-Building and Marketing Team
Pat Higgins is a US Veteran, fly fishing guide, and lead rod-building instructor for Denver Project Healing Waters Fly Fishing. Pat has built hundreds of rods…
Cookie Hooper is a community activist, entrepreneur, fly fishing guide school graduate, and cancer Survivor. Cookie enjoys volunteering…
Elaine Huskey is a fly fishing guide, department of energy employee, and cancer Survivor. Elaine loves to teach fly fishing, tie flies, and volunteer with…
Tom Manka is a US Veteran and retired deputy chief of police. Tom enjoys keeping an active routine through rod-building and other woodworking projects…
David McElwain is a master fly tyer, author, certified guide, and male breast cancer Survivor. David enjoys building fly rods, fishing, and…
Dean Millard is a US Veteran, accountant, and nationally-recognized rod builder. Dean enjoys building fly rods, fishing, and volunteering with…
Irma Reyes leads cut/sew efforts to create our SaraBella rod sleeves. She works at The Mile High Workshop, a long-time non-profit partner and owns…
Mike Shaeffer is a wood-working professional and handyman by trade. He supports Scott with turning reel seats, and he loves to fish. He supports small…
Marketing (Public Relations)
Jenn Rudolph is a multi-talented PR professional with passions for outdoor adventure, community impact, and living life to the fullest. She has shared…
Noah Solomon runs SaraBella’s website/technology with poise and creativity. He works tirelessly to ensure a fabulous customer…