About Us

Making our Splash

After many years of fishing with men’s gear in a “sportmen’s” world, April began to notice a problem – not just with the lack of products made for women but also for lack of respect given to women for their skills, passion and love of the sport. She turned frustration into opportunity when she began to see that with smart beautiful products and a better overall experience, we can change the way women fish.

Sara and Bella are the names of our beloved dogs. They fish, they run, they play, they point, they love. We have said to our dogs, Sara & Bella, “get in the car”, Sara & Bella, “stay” and Sara & Bella “leave it”. When saying their names quickly, it sounds more like SaraBella….which reminded April of the cerebellum of the brain. When we started to think about the cognitive, sensory, pleasure, and motor aspects of fishing, we began to appreciate the relevance of the cerebellum.

With SaraBella, we create smart-beautiful fishing.

Our Team

We launched in 2014, and our founders include April Archer, JT Archer, and Scott Grieble. Our rod-building team consists of talented Veterans and Survivors. We’ve all been through some big life challenges, and we choose to work with our hands, collaborate as a team, and connect humans to water. Our company is headquartered in Erie, Colorado. Our production space is in Lafayette, Colorado, and our team works from home throughout the Denver metropolitan area. Together, our SaraBella team builds fly rods that perform with excellence and make impact. Contact Us for more info!

Leadership Team

April Archer​

Chief Executive Officer
April Archer serves as the CEO, founder, and majority owner of SaraBella Fishing…

JT Archer

Chief Operations Officer
As SaraBella’s Chief Operations Officer, JT Archer leads our financial and…

Scott Grieble

Chief Technical & Production Officer
Scott Grieble serves as SaraBella’s Chief Production Officer and he oversees…

Rod-Building and Marketing Team

Pat Higgins


Pat Higgins is a US Veteran, fly fishing guide, and lead rod-building instructor for Denver Project Healing Waters Fly Fishing. Pat has built hundreds of rods…

Cookie Hooper


Cookie Hooper is a community activist, entrepreneur, fly fishing guide school graduate, and cancer Survivor. Cookie enjoys volunteering…

Elaine Huskey


Elaine Huskey is a fly fishing guide, department of energy employee, and cancer Survivor. Elaine loves to teach fly fishing, tie flies, and volunteer with…

Tom Manka


Tom Manka is a US Veteran and retired deputy chief of police. Tom enjoys keeping an active routine through rod-building and other woodworking projects…

David McElwain


David McElwain is a master fly tyer, author, certified guide, and male breast cancer Survivor. David enjoys building fly rods, fishing, and…

Dean Millard


Dean Millard is a US Veteran, accountant, and nationally-recognized rod builder. Dean enjoys building fly rods, fishing, and volunteering with…

Irma Reyes


Irma Reyes leads cut/sew efforts to create our SaraBella rod sleeves. She works at The Mile High Workshop, a long-time non-profit partner and owns…

Mike Shaeffer


Mike Shaeffer is a wood-working professional and handyman by trade. He supports Scott with turning reel seats, and he loves to fish. He supports small…

Jennifer Rudolph

Marketing (Public Relations)

Jenn Rudolph is a multi-talented PR professional with passions for outdoor adventure, community impact, and living life to the fullest. She has shared…

Noah Solomon

Marketing (Technology)

Noah Solomon runs SaraBella’s website/technology with poise and creativity. He works tirelessly to ensure a fabulous customer…

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