Our Team

About SaraBella Fishing

We launched in 2014, and our founders include April Archer, JT Archer, and Scott Grieble. Our rod-building team consists of talented Veterans and Survivors. We’ve all been through some big life challenges, and we choose to work with our hands, collaborate as a team, and connect humans to water. Our company is headquartered in Erie, Colorado. Our production space is in Lafayette, Colorado, and our team works from home throughout the Denver metropolitan area. Together, our SaraBella team builds fly rods that perform with excellence and make impact. Contact Us for more info!

Leadership Team

April Archer​

Chief Executive Officer
April Archer serves as the CEO, founder, and majority owner of SaraBella Fishing...

JT Archer

Chief Operations Officer
As SaraBella’s Chief Operations Officer, JT Archer leads our financial and...

Scott Grieble

Chief Technical & Production Officer
Scott Grieble serves as SaraBella’s Chief Production Officer and he oversees...

Leadership Team

April Archer

Chief Executive Officer

April Archer serves as the CEO, founder, and majority owner of SaraBella Fishing. She is deeply devoted to creating excellent products, offering a wonderful…

JT Archer

Chief Operations Officer

As SaraBella’s Chief Operations Officer, JT Archer leads our financial and operational efforts. He balances the team through his talent and…

Scott Grieble

Chief Technical & Production Officer

Scott Grieble serves as SaraBella’s Chief Production Officer and he oversees all aspects of product development, quality, and design. With…

Rod-Building Team and Marketing Team

Pat Higgins

Rod-Building

Pat Higgins is a US Veteran, fly fishing guide, and lead rod-building instructor for Denver Project Healing Waters Fly Fishing. Pat has built hundreds of rods…

Cookie Hooper

Rod-Building

Cookie Hooper is a community activist, entrepreneur, fly fishing guide school graduate, and cancer Survivor. Cookie enjoys volunteering…

Elaine Huskey

Rod-Building

Elaine Huskey is a fly fishing guide, department of energy employee, and cancer Survivor. Elaine loves to teach fly fishing, tie flies, and volunteer with…

Tom Manka

Rod-Building

Tom Manka is a US Veteran and retired deputy chief of police. Tom enjoys keeping an active routine through rod-building and other woodworking projects…

David McElwain

Rod-Building

David McElwain is a master fly tyer, author, certified guide, and male breast cancer Survivor. David enjoys building fly rods, fishing, and…

Dean Millard

Rod-Building

Dean Millard is a US Veteran, accountant, and nationally-recognized rod builder. Dean enjoys building fly rods, fishing, and volunteering with…

Irma Reyes

Rod-Building

Irma Reyes leads cut/sew efforts to create our SaraBella rod sleeves. She works at The Mile High Workshop, a long-time non-profit partner and owns…

Mike Shaeffer

Rod-Building

Mike Shaeffer is a wood-working professional and handyman by trade. He supports Scott with turning reel seats, and he loves to fish. He supports small…

Jennifer Rudolph

Marketing (Public Relations)

Jenn Rudolph is a multi-talented PR professional with passions for outdoor adventure, community impact, and living life to the fullest. She has shared…

Noah Solomon

Marketing (Technology)

Noah Solomon runs SaraBella’s website/technology with poise and creativity. He works tirelessly to ensure a fabulous customer…

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Join SaraBella's email community for news, discounts, and 10% off your first order!

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