Thirst Magazine

Thanks to Thirst Magazine, Holidaily Brewing Co., and Crested Butte, Colorado for collaborating on this magazine! This piece and the photography are awesome!

We couldn’t have done it without the amazing Sadie Olson, her fiance Brent Taylor, and the teams from these organizations. Cheers to “smart beautiful” fishing, to delicious gluten-free beer, and to great friends. Shout-outs to Ross Reels and Otterbox coolers, too!

Ladies Night at Denver Fly Shop

Wed September 6th, 5:30-8:30pm

April Archer, SaraBella CEO, will present on current news/trends as well as ways for female anglers to get involved in the sport of fly fishing. Join us!

SaraBella Ally, Courtney Despos, will present on streamer fishing — how to up your game and catch some BIG fish!

All levels of lady anglers are welcome. No RSVP, just show up! Please support the fly shop by spreading the word, making a purchase, and bringing a friend!


RepYourWater’s “Bash for Boulder Creek”

SaraBella Fishing will host a SUPER FUN Casting Contest!

When: Thurs. September 7th from 4pm- Sundown

Purchase tickets at:

The proceeds from event support Trout Unlimited/Boulder Creek conservation efforts.


Denver Startup Week ~ Problems into Products

Join us for a lively presentation with April Archer & Karen Hertz, two friends, survivors, and entrepreneurs, who are turning life’s challenges into their dreams. #problemsintoproducts

When:   Wed. Sept 27   12-1:30 pm

Where:  Ale House at Amato’s
2501 16th St., Denver, CO

RSVP Here!


Cherry Hills Trail Walk & Country Fair — with Fly Casting!

Join us for a fun-filled day at an old-fashioned Country Fair! Cherry Hills Land Preserve strives to preserve open space in the community while offering fun, educational activities for all ages!

When: Sunday, September 17th   9:30 am – 1:00 pm

SaraBella will offer fly casting at the pasture/pond. Anglers of all levels are welcome!

Purchase tickets here!

Wild & Found ~ Fishin’ Fashion: Brands you’ll love whether you’re a fly girl or not

June 27, 2017

Wild & Found is a Canadian blog, and the author (Erin MacDonald) enjoys sharing information and advocating for women in the outdoors. This blog features brands that create products for female anglers. SaraBella Fishing is thrilled to make the list, and we love what Erin is all about. NOTE: the author was not compensated in any way in making this list.

Read the full blog here

Montana State University ~ Angling Oral History Project

February 23, 2017

Thanks to Jim Thull of Montana State University library for interviewing SaraBella CEO, April Archer, for the Angling Oral History Project. Professor Thull is making an active effort to include more stories from females in the fly fishing industry for this audio collection. We LOVE this! In the interview, April discusses her opinions on conservation, the outdoor industry, her role with Colorado Women Flyfishers, and her passion for “smart beautiful fishing”.

See the full interview here!

Full Circle ~ SaraBella fly rods at Anglers All fly shop!

May 23, 2017

We’re ecstatic that Anglers All is carrying SaraBella fly rods! April & JT purchased their first rods at Anglers All, 17 years ago….and now they’ve come “Full Circle” to offer their Colorado-made fly rods at this great shop. Stop by to say hi, cast, and purchase your next SaraBella fly rod! Our rods are also available through their website, and you can add SaraBella rods to your “wish list”!

We love that Anglers All added Courtney Despos, one of our awesome SaraBella Allies, to their team.  This shop is offering female anglers excellent equipment, education, and a positive customer service experience.

Read the article by Anglers All, “Full Circle with SaraBella Fly Rods“.

Anglers All
5211 S. Santa Fe Dr., Littleton, CO 80120
Mon-Fri  9:00-6:00
Saturday 9:00-5:00
Sunday 11:00-5:0
Toll Free: 1-800-327-5014
In Colorado: 303-794-110

Outside Magazine ~ 40th Anniversary Issue

May 2017

We’re honored to see SaraBella rods in the women’s gear guide for Outside Magazine ~ 40th Anniversary XX Factor Issue “The New Icons: the Future of Adventure is Female” Page 44. This is what we’re all about!!!

“Women On The Fly” Film and Casting Party

SOLD OUT! Thanks to everyone who attended the event, sponsored, and represented non-profits at the event. We had a BLAST!!

Join us for a SaraBella Casting Party & short film, “Women On The Fly” (by Peak Adventure Media)! The film features 4 brave women in the fly fishing industry. Let’s celebrate female anglers and smart, beautiful fishing!

Graciously sponsored by Upslope Brewing Company, Umpqua Feather Merchants, The Denver Fly Shop, Damsel Fly Fishing, Dun Magazine, AnglHer, Yeti & Fishmasks.

Our Community Partners include Project Healing Waters Fly Fishing, COActive, The Mile High WorkShop, The Mayfly Project, Colorado Women Flyfishers, and the Greenbacks (Trout Unlimited).

Sat. June 10 4-8 pm @ Converge Denver (3327 Brighton Blvd, 80216)

$10 Ticket includes  heavy apps, beer, dessert, & games/prizes!

Purchase Tickets Here

Parking Info

  • Converge Denver — 3327 Brighton Blvd., Denver 80216
  • GPS coordinates: 39.768742, -104.981282
  • Building address is clearly marked
  • RiNo is under construction, so please read carefully!
  • See map (left) with parking notes.
  • Please park in the dirt lot, SOUTH of the Converge building
  • Access this lot from Arkins Ct (west of Brighton Blvd)
  • When you park, you’ll walk to the east end of the lot (toward Brighton Blvd), then turn left/north on the foot path
  • Walk past the Downtown Dog/Cat, past the alley, enter Converge building


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