SaraBella Fishing targets women with its new Signature Teal rod.
BY SPENCER CAMPBELL
A River Runs Through It is about a family connecting through fly-fishing—minus the mom. Mrs. Maclean always seemed to be too intimidated to invite herself along. That trepidation was April Archer’s inspiration for starting SaraBella Fishing, a Colorado company that markets fly-fishing rods to females in particular.
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