Colorado’s Mountain Town Magazine
Problem-solving to make her fly fishing passion more fulfilling and fun. April Archer turned to her own knowledge and skills to create a customized product and a new business, SaraBella Fishing. Fishing with men’s gear was not yielding a positive result for April. She noticed the lack of products mad for women as well as a lack of respect given to women for their love of fly fishing. She turned frustration into opportunity when she began to see that with smart, finely crafted, beautiful products that provide a better overall experience, she could change the way women fish and the perception surrounding them.