Forever Our Rivers – a podcast with SaraBella CEO

We’re honored to share this podcast with non-profit partner, Forever Our Rivers. We appreciate their work to support conservation and inclusion in connection with water. 

FORF: “Can we please introduce you to April Archer, founder and owner of @sarabellafishing? April is committed to kindness and integrity. Her company, the only woman-owned (western style) fly rod manufacturer, hires veterans through partnership with @phwff and cancer survivors, and welcomes everyone to the transformative sport of fly fishing. SaraBella is finding ways to thrive in COVID times and is still committed to giving back to environmental and social organizations like Forever Our Rivers.”

April: “SaraBella’s alive and kicking, and we’re glad to be in a place where we can keep making fly rods to continue helping people get outside and find some joy.”

Listen to the conversation about SaraBella, fly fishing, the team, and how we’re persevering through Covid times on Episode 3 of the Forever Our Rivers podcast.