Thirst Magazine

Thanks to Thirst Magazine, Holidaily Brewing Co., and Crested Butte, Colorado for collaborating on this magazine! This piece and the photography are awesome!

We couldn’t have done it without the amazing Sadie Olson, her fiance Brent Taylor, and the teams from these organizations. Cheers to “smart beautiful” fishing, to delicious gluten-free beer, and to great friends. Shout-outs to Ross Reels and Otterbox coolers, too!

Wild & Found ~ Fishin’ Fashion: Brands you’ll love whether you’re a fly girl or not

June 27, 2017

Wild & Found is a Canadian blog, and the author (Erin MacDonald) enjoys sharing information and advocating for women in the outdoors. This blog features brands that create products for female anglers. SaraBella Fishing is thrilled to make the list, and we love what Erin is all about. NOTE: the author was not compensated in any way in making this list.

Read the full blog here

Montana State University ~ Angling Oral History Project

February 23, 2017

Thanks to Jim Thull of Montana State University library for interviewing SaraBella CEO, April Archer, for the Angling Oral History Project. Professor Thull is making an active effort to include more stories from females in the fly fishing industry for this audio collection. We LOVE this! In the interview, April discusses her opinions on conservation, the outdoor industry, her role with Colorado Women Flyfishers, and her passion for “smart beautiful fishing”.

See the full interview here!

Full Circle ~ SaraBella fly rods at Anglers All fly shop!

May 23, 2017

We’re ecstatic that Anglers All is carrying SaraBella fly rods! April & JT purchased their first rods at Anglers All, 17 years ago….and now they’ve come “Full Circle” to offer their Colorado-made fly rods at this great shop. Stop by to say hi, cast, and purchase your next SaraBella fly rod! Our rods are also available through their website, and you can add SaraBella rods to your “wish list”!

We love that Anglers All added Courtney Despos, one of our awesome SaraBella Allies, to their team.  This shop is offering female anglers excellent equipment, education, and a positive customer service experience.

Read the article by Anglers All, “Full Circle with SaraBella Fly Rods“.

Anglers All
5211 S. Santa Fe Dr., Littleton, CO 80120
Mon-Fri  9:00-6:00
Saturday 9:00-5:00
Sunday 11:00-5:0
Toll Free: 1-800-327-5014
In Colorado: 303-794-110

Outside Magazine ~ 40th Anniversary Issue

May 2017

We’re honored to see SaraBella rods in the women’s gear guide for Outside Magazine ~ 40th Anniversary XX Factor Issue “The New Icons: the Future of Adventure is Female” Page 44. This is what we’re all about!!!

The Reel World: Coloradans are Serious About Fly-fishing

denver-life-mag-feature_fly-fishing-250x324Healing Waters

By April Archer

Finding joy in fly-fishing’s physical and mental benefits

There’s something wonderful about water. Outside of the obvious necessity for life, it does a tremendous amount for us as humans, for our psyche, for our well-being.

Water has a direct correlation to aiding with mental health issues, including post-traumatic stress disorder, depression and anxiety. By simply hearing its sounds and watching its motion, one’s blood pressure can drop as the stress of our day-to-day lives slowly fades away.

Read the full article at

Rodmaking Rose

screen-shot-2016-10-04-at-2-18-32-pmThe beauty of SaraBella goes beyond pretty colors

BEFORE APRIL ARCHER cofounded Denver-based SaraBella Fishing—makers of women-specific fly rods—she’d already noticed an influx of female flyfishers to the sport. But as an angler herself, fishing since she was a toddler and flyfishing for the past 16 years, she also recognized that there was a distinct lack of women-specific gear.

“I started to pay more attention to what was available for women, and became frustrated at what was and wasn’t out there,” says Archer. “Some companies have a women’s line, but it’s a sliver of their market, not their main focus.”

READ the full article (pdf)

The Drake Magazine2016 Fall Issue

Giggling Forward by April Archer in DUN Magazine

screen-shot-2016-10-04-at-2-58-17-pmDUN Magazine October – November 2016 (pg 61-74)

The summer came to an abrupt halt as my three daughters loaded their backpacks and marched off into the first day of the school year. As they began 6th, 3rd and 2nd grades, I reflected on the giggles, questions, snuggles and smiles of these rambunctious girls.

READ the whole article.

Fishing New Waters

5280 Magazine

screen-shot-2016-10-06-at-2-10-07-pmSaraBella Fishing targets women with its new Signature Teal rod.

MAY 2016

A River Runs Through It is about a family connecting through fly-fishing—minus the mom. Mrs. Maclean always seemed to be too intimidated to invite herself along. That trepidation was April Archer’s inspiration for starting SaraBella Fishing, a Colorado company that markets fly-fishing rods to females in particular.

Read the whole article

MNT town Magazine – 2nd Annual Women Who Rock The Rockies Issue

Colorado’s Mountain Town Magazine

Spring 2016

Problem-solving to make her fly fishing passion more fulfilling and fun. April Archer turned to her own knowledge and skills to create a customized product and a new business, SaraBella Fishing. Fishing with men’s gear was not yielding a positive result for April. She noticed the lack of products mad for women as well as a lack of respect given to women for their love of fly fishing. She turned frustration into opportunity when she began to see that with smart, finely crafted, beautiful products that provide a better overall experience, she could change the way women fish and the perception surrounding them.

Read the full article (page 22).

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