Rodmaking Rose

screen-shot-2016-10-04-at-2-18-32-pmThe beauty of SaraBella goes beyond pretty colors

BEFORE APRIL ARCHER cofounded Denver-based SaraBella Fishing—makers of women-specific fly rods—she’d already noticed an influx of female flyfishers to the sport. But as an angler herself, fishing since she was a toddler and flyfishing for the past 16 years, she also recognized that there was a distinct lack of women-specific gear.

“I started to pay more attention to what was available for women, and became frustrated at what was and wasn’t out there,” says Archer. “Some companies have a women’s line, but it’s a sliver of their market, not their main focus.”

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The Drake Magazine2016 Fall Issue

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